A blog is one of the best ways to promote your community theatre, engage with audiences, and establish your group as a vital part of the local arts scene. It can help you sell more tickets, attract volunteers, and even secure funding by showcasing your theatre’s impact.
At Theatre33, we’ve seen firsthand how a well-maintained blog can deepen audience connections and keep supporters engaged between productions. If you’re thinking about launching a blog for your theatre—or need fresh ideas for what to post—this guide will walk you through everything you need to know.
1. Why Your Community Theatre Needs a Blog
A blog isn’t just extra work—it’s a valuable marketing tool. Here’s how it can benefit your theatre:
✅ Boosts Audience Engagement – Keeps fans involved even when a show isn’t running.
✅ Improves SEO & Website Traffic – Helps your theatre appear in more Google searches.
✅ Strengthens Your theatre’s Brand – Establishes your theatre as a creative and professional organization.
✅ Attracts Sponsors & Grants – A strong online presence makes your theatre more appealing to funders.
✅ Provides Shareable Content for Social Media – Blog posts give you material to share on Facebook, Instagram, and email newsletters.
2. How to Set Up a Blog for Your Community Theatre
Step 1: Choose a Platform
If you already have a website, your best option is to add a blog section. Here are some popular platforms:
🎭 WordPress – Best for full customization and SEO benefits.
🎭 Wix or Squarespace – User-friendly, especially if you’re already using these platforms.
🎭 Medium or Substack – Good for storytelling-based content without managing a website.
Step 2: Define Your Blog’s Purpose
Before writing, decide what you want your blog to achieve. Some key goals might be:
• Keeping audiences engaged between productions
• Showcasing behind-the-scenes stories
• Promoting upcoming shows and ticket sales
• Educating the community about theatre arts and performance
Step 3: Establish a Posting Schedule
Consistency is key! A blog should be updated at least once a month. If possible, aim for:
📅 1 post per week – Ideal for high engagement.
📅 2 posts per month – A good balance for most theatre.
📅 1 post per month – The minimum to keep your audience connected.
3. What to Post on Your Community Theatre Blog
Now for the fun part—what should you actually write about? Here are some engaging blog post ideas to keep your audience coming back for more.
🎭 Behind-the-Scenes Content
• Meet the Cast & Crew – Interviews with actors, directors, and designers.
• Rehearsal Diaries – A weekly update on how the show is coming together.
• Set & Costume Design Insights – Show off the creative process behind the visuals.
• A Day in the Life of a Director – Follow a director’s journey through rehearsals.
🎟 Show Promotion & Ticket Sales
• Announcing Our Next Production! – Generate excitement for your upcoming show.
• Why You Should See [Show Name] – Tell audiences what makes this production special.
• What to Expect at [Show Name] – A beginner-friendly guide for those new to your theatre.
• Reviews & Press Highlights – Share positive feedback from local media.
🎬 Educational & Theatre Insights
• How to Get Involved in Community Theatre – Encourage new volunteers and actors.
• Theatre Etiquette: What Every Audience Member Should Know – A fun, informative guide.
• The Power of Storytelling in Theatre – A deep dive into why theatre matters.
• Acting 101: Tips for Beginners – Basic advice for those interested in the stage.
🎨 Community & Outreach
• How Our Theatre Impacts the Local Community – Showcase your organization’s value.
• Theatre and Schools: Why Arts Education Matters – Advocate for more local arts programs.
• Volunteer Spotlights – Feature stories about the people who keep your theatre running.
• How You Can Support Our Theatre – Encourage donations and sponsorships.
🎉 Fun & Engaging Posts
• Our Favorite Broadway & Community Theatre Shows – A listicle for fun engagement.
• Theatre Superstitions & Traditions – A lighthearted look at backstage rituals.
• What’s Your Theatre Personality? (Quiz!) – Create interactive content.
• Best Plays & Musicals to Read if You Love Theatre – A book recommendation post.
4. How to Make Your Blog Posts More Engaging
Just writing a post isn’t enough—make sure people want to read it!
✔ Use Images & Videos – Include rehearsal photos, show posters, and short video clips.
✔ Keep It Conversational – Write like you’re talking to a fellow theatre lover.
✔ Add Calls to Action – Encourage readers to buy tickets, volunteer, or share the post.
✔ Link to Other Content – Connect your blog to social media, ticket pages, and past posts.
✔ Make It Easy to Read – Use short paragraphs, subheadings, and bullet points.
5. Promoting Your Theatre’s Blog
Once you publish a post, get it in front of your audience!
📢 Share on Social Media – Post blog links on Facebook, Instagram, and Twitter.
📧 Include in Email Newsletters – Highlight blog posts in your monthly updates.
🔗 Link to It on Your Website – Feature new posts on your homepage.
🤝 Encourage Cast & Crew to Share – Have your team spread the word.
💡 Pro Tip: If a post is time-sensitive (like a show announcement), boost it with a small Facebook ad budget for extra visibility!
Final Thoughts: A Blog Can Transform Your Theatre’s Online Presence
A community theatre blog isn’t just about writing posts—it’s about building a connection with your audience. It helps keep people engaged, promotes upcoming shows, and establishes your theatre as an active part of the arts community.
At Theatre33, we believe every theatre should have a voice beyond the stage. Whether you’re sharing behind-the-scenes content, engaging stories, or ticket promotions, a blog can help your theatre grow, thrive, and reach new audiences.
Does your theatre have a blog? What topics would you love to read about? Let us know in the comments!✨
